iSHOP E-Commerce Admin Redesign

Redesigned a fragmented retail back-office into a unified operations platform—integrating orders, inventory, customers, and stores into one interface, reducing context switching and enabling data-driven decisions.

−75%
Tool-switching overhead
4 tools → 1 platform
+18.6%
Monthly revenue growth
First month post-launch
3 steps
To complete a restock
Down from 7 across 2 systems
29,827
Customer records unified
With full purchase history
Homepage mockup
Before
  • No navigation structure — everything crammed on one page
  • Raw numbers without trends, context, or anomaly detection
  • Restock requires switching between 2 separate systems
  • No way to filter or search orders efficiently
After
  • Sidebar navigation with clear module separation
  • AI insights — context aware suggestions based on live data
  • Advanced filters across payment status, value, and fulfillment
  • Restock triggered directly from low-stock alerts
Dashboard
A unified operations view — revenue trends, order status, low-stock alerts, and top products visible at a glance. Replacing a morning ritual of opening 4 separate tools.
Before
After
Before After

← Drag to compare →

AI Insights
Revenue forecasts, regional anomalies, and restocking recommendations surfaced automatically — each with context and a clear next action. Replacing a weekly habit of digging through reports to spot what mattered.
Orders
A scannable, filterable order flow — from list to detail in one place. Advanced filters surface exactly what ops teams need, without manual export or tab-switching.
Products
A flexible catalogue with clear status tags and inline editing. Adding new products was redesigned to reduce input friction and support faster daily operations.
Inventory
Real-time stock visibility with proactive low-stock alerts. The restock workflow was redesigned from 7 steps across 2 systems down to 3 steps in one place.
Stores
All locations in one view — open hours, revenue, pickup orders, and low-stock alerts per store. No more manual aggregation across separate reports.
Customers
29,827 customer records unified with full purchase history and growth trends — replacing disconnected member data spread across separate systems.
Impact
✳ Unifying fragmented tools into one platform reduced daily tool-switching overhead by 75% — proving that operational efficiency gains come from structure, not just features.
✳ Surfacing data through trends and alerts, rather than raw numbers, gave the ops team faster visibility into revenue and stock — contributing to +18.6% revenue growth in the first month.
✳ Redesigning the restock workflow from 7 steps to 3 showed that the biggest UX wins often come from removing steps, not adding them.
See more of my work

Explore the consumer side of iSHOP — a conversion-focused mobile shopping experience designed to streamline purchase flows and enable flexible storefront architecture for merchants.

iSHOP

To C · Mobile App · E-commerce

iShop